cont. from the Ice Cream Maker book

I'm happy to confess that yes I've stick to my readings. My last entry under the label books was for this book called Ice Cream Maker. I've finished it for quite a while already and since then have been reading 3 more books.
There are plenty of good advices from the book but I particularly want to share this one here.
In my opinion, most of our companies here are too concern in getting colorful and mouthful slogans whenever a campaign/product/brand is launched without fully showing to the employees the means or ways to achieve it. After the hip and hooray has died, the level of quality comes back to square one or worse didnt even live up to its promise in the first place.
All credit goes to the author of this book - Subir Chowdhury